React Summit NY Booth Lightbox Design
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A pair of large illuminated booth panels was created for Workflow Builder, Synergy Codes’ React SDK for building flow-based user interfaces, showcased at React Summit New York. The goal was to capture attention in a dense conference environment while conveying the product’s architecture and capabilities to a technical audience within seconds.
The visual concept contrasts a clean, light interface composition with a dark, high-impact technical diagram scene, establishing strong hierarchy and long-distance recognizability. Real UI screenshots are combined with stylized workflow structures and neon-accented connection lines to communicate modularity, extensibility, and system architecture — key qualities of the SDK.
The panels were designed as a cohesive set that functions both independently and together across varying booth configurations. Particular attention was given to large-scale legibility, interaction of gradients with backlighting, and alignment with the broader Workflow Builder visual language used across web and product materials.
Final assets were delivered as print-ready large-format files optimized for backlit display, ensuring color vibrancy, contrast, and clarity under exhibition lighting conditions.
